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Over a decade ago, the bike industry’s slow uphill grind to better graphic apparel options turned riders into unwilling billboards and unfortunate cartoon characterizations. In 2005, fed up with an uninspired selection of choices for technical gear, we set out to change the face of cycling apparel and the predictable regurgitation of last year’s predictable regurgitation. Sparking a revolution that is in full-swing today, we continue to lead the charge and create products that are on-trend yet classically influenced. Fueled by fashion and inspired by cycling, the gear we pull on and the bikes we ride continue to be a statement of our style, identity and self. Our belief is, if you're going to make a statement, make sure it shows that you give a damn.

Made from 100% real food and designed to offer hours of slow-burn energy without the sugar spikes and crashes; Colorado based Fourpoints® made the energy bar better than it has to be so you can perform better when you need to! The only plum and fig based bars on the market are available in seven unique flavors to elevate your performance.

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest. Ditch the gels, chews and pills and go all day with just Tailwind. All you need, all day. Really. For more information visit tailwindnutrition.com

Motel, Gifts & Liquor Store in beautiful downtown Lake City, CO since 1974

The Matterhorn hotel has been an iconic Lake City lodging property since 1949, including the vintage neon sign. Our rooms are updated, clean and comfortable. Our staff is friendly and knowledgeable about the area. We are located in Lake City's downtown historic district 2 blocks off the main highway and tucked up against the mountain for a quiet experience. You'll be in walking distance to dining, shopping, trails, the ice park and two rivers.

The Mountaineer Theatre came to Lake City in 1975 with five original investors. Over the years out of the original owners, Phillip Virden, along with his wife Carolyn, became the sole owners of the Mountaineer. The Mountaineer opened with three movies in September 1975 - Young Frankenstein, The Three Musketeers, and Towering Inferno. Over the years it has been able to show an assortment of film genres to the community, and has been a staple to the Virden family, the members to the Lake City, and everyone passing through. The Mountaineer continues to provide memories and entertainment for locals and visitors who take part in the wonderful Lake City community. The Mountaineer reopened in the summer of 2013 with new digital projectors, sound system, popcorn and soft drink machine to provide a better movie experience for all.

Climb elevated eatery opened in 2016 and is the place to eat in Lake City. Offering elevated comfort food and craft made cocktails husband and wife team, Linda (chef) and Jerry offer exceptional food and service. With a concentration on locally sourced products and scratch made foods you won’t be disappointed (unless you forgot to make a reservation)!

Located at the North end of town behind the visitor’s center. Open for lunch and dinner.